Writing on video production, animation and creative strategy for Singapore and APAC. Every number is sourced, and the source is printed at the bottom of each article.
Guides
Plan event video for the months after the event: deliverables, a shot list for before, during and after, planning timeline, venue consent and LinkedIn cuts.
Guides
How to plan a B2B customer testimonial video in Singapore: choosing the customer, interview questions by story stage, PDPA consent, approvals and formats to cut.
Guides
How to make a SaaS product demo video that proves the product works: choosing the workflow, screen capture or animated UI, cues, chapters and hosting.
Guides
The eight creative video formats B2B technology companies need, the published research behind each, how a project runs and how to plan video for APAC.
Guides
Video ideas for every stage of a B2B buyer's journey, each one backed by a published study on why it holds attention, gets shared or builds trust.
Blog
How SaaS teams use customer onboarding videos to get new users to their first result: the four-video library, lesson design, placement and what to measure.
Blog
What a video storyboard decides, the five fields every frame needs, a frame-by-frame template with a worked example, and when an animatic is worth building.
Blog
A six-beat structure for B2B explainer scripts, word allowances per beat, a copy-ready template and a worked SaaS example, with the research behind each writing habit.
Blog
Narration, signalling, story structure and pacing: the explainer techniques tested in published studies, and how each one looks in a B2B product video.
Blog
Short video ideas drawn from your product, your people and your customers, with the attention research behind hooks, captions and length.
Insights
LinkedIn video ads for B2B: the formats, the specs from LinkedIn's help centre, and research-backed creative for hooks, branding, captions and APAC cut sets.
Insights
What motion graphics and character animation each do best, which suits which job in a B2B video, when to combine them, and what each means for revisions.
Guides
One English video under-serves most APAC buyers. Which markets need which languages, when subtitles are enough, and how to build a video that is quick to localise later.
Guides
What a brand film does for a B2B technology company, how it differs from a corporate video or an explainer, and the brief that gets one made well.
Guides
Animatic, B-roll, buyout, stems, style frames. The words a studio will use on your project, defined plainly, with what each one means for your project and timeline.
Blog
The right length depends on where the video plays. A table of lengths by placement, script word counts, and the research on when viewers stop watching.
Blog
Every stage from brief to final delivery, a week-by-week timeline, and the checklist of what your team needs to supply so nothing stalls.
Insights
They do different jobs at different moments in the buying journey. How to tell which one you need, where interactive demo tours fit, and how to sequence both.
Insights
Three grants close on 29 September 2026 and the EDGE Grant takes over. What each covers, what none of them cover, and how to scope a video for overseas promotion.
Client Stories
Fintech, cybersecurity, healthtech and business software. Eight videos from our own portfolio, the brief behind each, and the reasoning behind the format.
Guides
How the Singapore video production market is structured, what shapes the scope of a project, and how to brief a studio so the plan you get back fits.
Guides
Company profiles, internal comms, event films and commercial work — the formats Singapore companies actually commission, and the evidence on which ones do their job.
Guides
When 2D beats 3D, what shapes an animation project, and the meta-analytic evidence on when animation genuinely outperforms a static picture.
Blog
What separates motion graphics that teach from motion graphics that merely move, drawn from four decades of multimedia learning research.
Insights
Most buyers choose on showreel. The better test is whether the studio can explain how your buyer decides — here is how to run it.
Client Stories
A security platform nobody could categorise, turned into one explainer that ended the category argument before the sales call started.
Client Stories
A case study video built under real compliance constraints — no client names, no screen recordings — that still carried enterprise conversations.
