Is There a Grant for Video Production in Singapore? EDGE, MRA, PSG and EDG in 2026

Correct as of 11 September 2026 — check the official page before applying. Grant rules change, and three of the four schemes below close to new applications on 29 September 2026.

Sometimes, and today mostly through one grant. The Market Readiness Assistance grant co-funds third-party marketing for a new overseas market, and a video made for that market can fit. The Enterprise Development Grant excludes video production outright, the Productivity Solutions Grant only funds pre-approved packages, and all three give way to the new EDGE Grant on 30 September 2026.

The 29 September switch-over

The question most marketing teams ask is “which grant covers video?” The better question is: “which grant covers the business activity this video serves?” Singapore’s grants fund outcomes such as entering a new market or building a capability. A video qualifies only when it is a necessary part of one of those activities.

That question now has a deadline attached. Enterprise Singapore’s pages for all three existing grants carry the same notice: EDG, MRA and PSG cease on 29 September 2026, and from 30 September businesses apply for support under the EDGE Grant.[1] Submissions and projects already under way continue to be processed.

EDGE merges the three schemes into one, so businesses no longer have to work out which grant an activity belongs to. It will be open to all Singapore businesses, including non-SMEs.[2]

What each grant says about marketing video

The MRA grant for video: the closest fit, while it lasts

MRA helps Singapore companies expand overseas. It covers up to 70% of eligible costs for local SMEs across three pillars: overseas market promotion, overseas business development and overseas market set-up, each with its own cap per new market. The current caps are on the official Enterprise Singapore MRA page.[1]

Market promotion is where marketing sits. The MRA page describes it as launching a marketing or PR campaign, with examples that include developing a social media presence and online or offline media coverage.[1] Video is not named. A video bought from a third party as part of that campaign is a reasonable reading of the rules; it is not a promise of approval.

The eligible-activities document sets a sharper test. As proof of completion, it asks for evidence of new content adapted to local preferences, cultural considerations and business practices, “not mere translations or replication of existing content”. It excludes marketing aimed at the domestic Singapore market.[4] A Singapore video with subtitles bolted on is unlikely to pass. A video made for buyers in the target market is the kind of deliverable the rules describe.

The company has to qualify as well. The MRA page requires a business registered and operating in Singapore, at least 30% local shareholding, group turnover or headcount within the SME limits, and a company that is new to the target market, measured by its sales there in each of the previous three years.[1] The FAQ adds that MRA supports third-party work you cannot do in house, and excludes GST, out-of-pocket expenses such as airfare, and publicity to raise capital.[7]

Why EDG and PSG rarely pay for a video

EDG funds the thinking. It supports projects in three pillars, core capabilities, innovation and productivity, and market access, at up to 50% of eligible costs. Brand and marketing strategy can qualify. The production that follows does not: the EDG page lists videos with brochures, websites, photography, stock images and copywriting as excluded costs, along with running marketing or PR campaigns and media buys.[5]

PSG funds pre-approved solutions. It supports up to 50% of eligible costs for IT solutions and equipment pre-approved by Enterprise Singapore and partner agencies, chosen through the GoBusiness Gov Assist portal.[6] A digital marketing package on that list may include content production. A custom video commissioned from a studio outside the list is not covered.

EDGE: what is known, and what is not

What the official sources confirm today:

• EDGE merges MRA, PSG and EDG into a single scheme, and applications are based on the activity you intend to carry out.[2]
• It is open to all Singapore businesses, including non-SMEs.[2]
• It provides annual support for eligible activities, up to a yearly cap announced by MTI.[3]
• Applications move to EDGE from 30 September 2026.[1]
• MTI said the enhanced MRA would drop the new-market requirement, extend support to non-SMEs and fund up to 70% for SMEs and 50% for non-SMEs, with those enhancements moving under EDGE.[3]

What has not been published on the official pages we checked:

• EDGE’s list of eligible activities and cost categories.
• Support percentages by activity or company size under EDGE.
• Whether marketing campaigns, or video production within them, qualify.
• Whether EDG’s exclusion of production costs carries over.
• Whether per-market caps like MRA’s promotion cap survive.
• The documents EDGE applications will require.

Until those details appear, nobody can tell you EDGE will pay for your video. Anyone who does is guessing.

Eligibility is decided by Enterprise Singapore, on your application, case by case. Nothing on this page is a promise of funding.

TheBullseye does not claim any pre-approved vendor status under PSG, EDGE or any other scheme, and this article is general information, not legal, tax or financial advice. Read the official pages, and speak to Enterprise Singapore or a qualified adviser before you build a grant into your plans.

Scoping a video for overseas market promotion

If a grant is part of your plan, scope the video around the market it is meant to open. On the current MRA wording, that means four things.

1. One named market, one named buyer. “APAC” is not a market. “Mid-sized logistics firms in Indonesia” is. Every scope decision follows from that line.
2. Content made for that market. The script, examples and visuals should reflect how buyers there work, in their language. Our guide to localising explainer videos for Southeast Asia covers the choice between subtitles, a new voiceover and a full re-version.
3. A place in a campaign. Say where the video will run: local social channels, a localised landing page, paid media, a distributor’s sales kit. A video on its own is an asset. A video inside a campaign is an activity.
4. Measures you can report. The MRA document asks for proof of completion against KPIs stated in your proposal or quotation.[4] Choose ones you can evidence, such as views in market, leads from the localised page or meetings booked by the distributor.

For the creative side of the video itself, our guide to creative video ideas for B2B brands sets out formats that work for business buyers, and research-backed explainer video techniques covers how to make a new audience understand your product quickly.

The paperwork a studio can provide

The MRA FAQ notes that the approved amount is final once set against the quotations you submit.[7] Get the scope right before you apply. A studio should be able to give you:

• An itemised quotation. Separate lines for each stage of work and each delivered version, with GST shown separately because it is not supportable.
• A scope of work. The target market, the buyer, the key message and how the content is adapted for that market.
• A deliverables list. Each file with its length, language, aspect ratio and intended channel.
• A schedule. A proposed start date and milestones that sit after your application date.
• A completion pack. Final files, localised versions and records of where each was published, to support your claim.

Keep media buying, travel and your own staff time separate from the production work, since the rules treat them differently. If you are comparing studios, our guide to choosing a video production company in Singapore covers what to ask each one.

Timing: apply before you commit

This is the rule that loses companies their grant. MRA applications should be submitted no more than 6 months before the project starts, and retrospective applications are not permitted.[1] The MRA FAQ says contracts with vendors can only be signed after the application is submitted.[7] EDG treats an application as invalid if work has started, payment has been made or a contract has been signed,[5] and PSG bars any payment or deposit to the vendor before the application.[6]

In practice: prepare the paperwork, submit the application, then sign. Most of our projects run three to five weeks from kick-off to final delivery, so a video can usually start once the application is in. Our production process guide shows where each step falls.

With the current schemes closing on 29 September 2026, there is little room left to apply under MRA. If you miss it, prepare the same scope, deliverables list and market plan for EDGE, and apply once its activity list is published.

The short version

No Singapore grant funds video production for its own sake. Until 29 September 2026, MRA can co-fund a video that is part of promoting your business in a new overseas market, at up to 70% for SMEs within the promotion cap on the official page, provided the content is genuinely made for that market. EDG excludes videos, and PSG covers only pre-approved solutions. From 30 September, EDGE takes over with annual support for eligible activities, and its activity list is still to come. Scope the video around one market and one buyer, prepare the paperwork, apply before you sign or pay, and let Enterprise Singapore decide. You can see the kind of work we make in the portfolio.

Frequently asked questions

Is there a government grant for video production in Singapore?

There is no grant for video production as such. Until 29 September 2026, the closest fit is the Market Readiness Assistance grant, whose overseas market promotion pillar co-funds third-party marketing for a new overseas market. From 30 September 2026 the EDGE Grant replaces it, and its eligible activities have not yet been published. Enterprise Singapore decides eligibility case by case.

Does the Enterprise Development Grant (EDG) cover video production?

No. EDG can support brand and marketing strategy work, but its official page lists videos among the production and implementation costs it excludes, alongside brochures, websites, photography and running marketing campaigns. EDG also closes to new applications on 29 September 2026, so it is not a route for a new video project.

Does the MRA grant cover a marketing video?

Possibly, if the video is part of a marketing campaign for a new overseas market. MRA's market promotion pillar covers up to 70% of eligible third-party costs for SMEs, within a per-market cap set out on Enterprise Singapore's official MRA page. Its guidelines expect new content adapted to the target market, so a simple translation of a Singapore video is unlikely to qualify.

Can I use the PSG grant for video production?

Only if the video sits inside a solution pre-approved under PSG and bought from its listed vendor. PSG supports up to 50% of eligible costs for pre-approved IT solutions and equipment. It does not fund a custom video commissioned from any studio, and PSG itself ceases on 29 September 2026.

What happens to Singapore business grants after 29 September 2026?

EDG, MRA and PSG cease on 29 September 2026. From 30 September, Enterprise Singapore directs businesses to apply under the EDGE Grant, which merges the three and is open to all Singapore businesses, including non-SMEs, with annual support for eligible activities up to a cap set out by Enterprise Singapore. Projects already submitted under the old grants continue to be processed.

Can a Singapore grant fund a video aimed at Malaysia, Indonesia or another overseas market?

That is the scenario the current rules fit best. MRA supports marketing for a new overseas market and excludes marketing aimed at the domestic Singapore market. A video built for buyers in Malaysia, Indonesia or Vietnam, in their language and with local examples, is the kind of deliverable to discuss with Enterprise Singapore before you commit.