TheBullseye is a creative video production company in Singapore. We make explainer videos, product demos, brand films, motion graphics and social video ads for B2B technology companies across Asia-Pacific, Europe and North America, and we build every creative choice on what published research shows about attention, understanding and trust.
A creative video wins attention with one clear idea and turns that attention into understanding. The choices that do this are well tested: narration over animation, on-screen cues that point where the voiceover points, a story buyers recognise, and branding that pulses through the edit. We script and animate to those choices.
This page sets out what we produce as a B2B video production company in Singapore: the eight formats, the studies behind our creative decisions, how a project runs, and how we plan video for buyers across APAC.
Eight formats cover most of what a B2B technology company needs, from a first explainer to a regional launch. Each card says what the format is, why it works and where to read more.
A short narrated animation that shows what your product does, who it is for and why it matters. This is the heart of our explainer video production and animated video production work.
Why it works: a meta-analysis of 61 studies (N = 7,036) found animation beat static graphics for learning (g = 0.226), and the advantage grew when the animation had spoken narration (g = 0.336).[1]
A guided tour of your real interface that follows one task from start to finish, made for sales follow-up, trial pages and onboarding.
Why it works: across 103 studies and 12,201 participants, on-screen signals such as highlights and arrows improved retention (g+ = 0.53) and transfer (g+ = 0.33).[2] Every element the voiceover names gets a cue.
A story-led film about why your company exists and the problem it solves, for the homepage, events and investor meetings. Our brand film production starts from the buyer’s problem.
Why it works: interviews with ten B2B supplier managers described brand value as functional (quality, reliability, innovation) and emotional, naming risk reduction, reassurance and trust.[3] A brand film carries both.
Your customer on camera, telling the problem, the decision and what changed, cut for case-study pages and sales follow-up.
Why it works: in four experiments, the more absorbed people were in a story, the more their beliefs moved toward it, and reducing absorption reduced the effect.[4] We build each film around one customer and one arc.
Vertical and square cuts for LinkedIn, YouTube, Instagram and paid social, written to hold the opening seconds and carry one message.
Why it works: across 31 TV commercials and nearly 2,000 participants, showing the brand in short repeated pulses, with total brand exposure held constant, significantly reduced avoidance.[5]
Animated data, interface sequences, logo animation and motion design systems for product pages, sales decks and ads, built in After Effects.
Why it works: a systematic review of 38 trials found greater knowledge from animations in 19 of the 30 studies that measured it; effects on attitudes and behaviour were mostly null.[6] We use animation where understanding is the goal.
A hero film with cutdowns, social creative and landing-page loops, all written from one script so a launch reads as one idea on every channel.
Why it works: a study of video ad sharing found emotional ads were shared more on general platforms and informational ads more on LinkedIn, with sharing greatest at a moderate length of 1.2 to 1.7 minutes.[7] We cut launch films both ways.
Keynote opening films, booth loops, highlight edits and conference recaps that keep an event working after the last session.
Why it works: this one rests on studio practice. We plan the recap shot list before the event, and we write booth loops to make sense with the sound off.
Two of the choices above are easier to see than to describe. Scroll through each scene.
The research · Brand pulsing
The research · Signalling
These are the studies we brief, script and edit to. Most tested classrooms, consumer advertising or written stories, so each row names what was studied, and applying it to B2B video is our own inference.
| Study | What it found | How we use it |
|---|---|---|
| Berney & Bétrancourt (2016)[1] | Across 61 studies, animation beat static graphics for learning (g = 0.226); with spoken narration the advantage was g = 0.336. The comparison was with static graphics only. | Narrated animation for explainers, with on-screen text kept light. |
| Schneider, Beege, Nebel & Rey (2018)[2] | 103 studies, 12,201 participants: signals improved retention (g+ = 0.53) and transfer (g+ = 0.33). | Highlights, arrows and zooms timed to the voiceover in every demo. |
| Leek & Christodoulides (2012)[3] | Ten interviews with B2B supplier managers: brand value has functional and emotional components, with risk reduction, reassurance and trust named. | Brand films show what the product does and the people who stand behind it. |
| Green & Brock (2000)[4] | Four experiments with written stories: reduced absorption in a story led to reduced story-consistent beliefs and evaluations. | One protagonist and one problem-to-resolution arc in every customer story. |
| Teixeira, Wedel & Pieters (2010)[5] | 31 TV commercials, nearly 2,000 participants: brand pulsing, with total exposure constant, significantly reduced avoidance. | The brand appears in short beats through social ads and pre-roll. |
| Moe-Byrne, Evans, Benhebil & Knapp (2022)[6] | 38 trials of health information: animations gave greater knowledge in 19 of 30 studies measuring it; attitude and behaviour effects were mostly null. | Animation where the brief is understanding a complex idea. |
| Tellis, MacInnis, Tirunillai & Zhang (2019)[7] | Emotional video ads were shared more on general platforms and informational ads more on LinkedIn; sharing was greatest at 1.2 to 1.7 minutes. | An informational cut for LinkedIn and a story-led cut for general social. |
| Roggeveen, Grewal, Townsend & Krishnan (2015)[8] | For consumer products and services, a video presentation raised choice of the experience-rich option by more than 79% compared with still images. This is a shift in choice share; sales were outside the study. | Product demos show the product being used, in motion, on product pages. |
| Ginns, Martin & Marsh (2013)[9] | Instructional material in a conversational style improved transfer (d = 0.54) and retention (d = 0.30). | Voiceover scripts written in plain second person. |
| Babć Rosario, Sotgiu, De Valck & Bijmolt (2016)[10] | 1,532 effect sizes from 96 studies: online word of mouth was positively correlated with sales on average (.091), a small but consistent link. | Several customer voices, from roles, industries and regions buyers recognise. |
| Lindgaard, Fernandes, Dudek & Brown (2006)[11] | People judged the visual appeal of web pages within 50 ms. The study measured appeal ratings only. | The first frame and the thumbnail are designed to look finished. |
Five steps and one team from brief to delivery. Most projects run three to five weeks from kick-off to final delivery.
We learn the product, the market and the buyer’s journey, and agree the one job the video has to do.
We write the script in plain, second-person language and match every line to what the viewer will see on screen.[9]
Scene by scene, we set the rhythm and the information hierarchy, and mark where each on-screen cue will land.[2]
Designers and animators build the frames, the motion and the brand beats, with music and voiceover matched to the edit.
We deliver the master, cutdowns, captions and every platform format you need, with reviews gathered in one place so feedback stays clear.
Many buyers across Southeast Asia watch English-language video in a second language, and approvals often pass through teams in more than one market. We plan for both at the brief.
Captions and subtitles. In a lab study, English subtitles improved viewers’ later understanding of unfamiliar English accents, and subtitles in the viewers’ own language made it worse.[12] So English masters carry burned-in English captions, and translated subtitles ship as separate versions.
Plain language and simple scenes. Captions are one part of the answer. A study of online education videos found no main effect of subtitles on learning, while language proficiency and the visual complexity of the video both mattered.[13] We keep spoken English plain and each scene visually simple.
Platforms. We cut versions for the channels your buyers use: LinkedIn and YouTube across the region, and short vertical edits for LINE, KakaoTalk or WeChat when those markets are on the plan.
Regional sign-off. Scripts are translated and reviewed by native speakers, voiceovers are recorded with local talent under remote direction, and your in-market teams approve the script and the cultural review before animation starts.
For the full method, read our guide to localising video for Southeast Asia.
A creative video production company turns a business message into a finished video, from strategy and script through storyboard, design, animation or filming, and delivery. At TheBullseye one team in Singapore handles every stage for explainer videos, product demos, brand films, customer stories and social video ads, so the idea agreed in the script is the idea on screen.
Start with an animated explainer, because most other videos lean on it. It sits on your homepage, opens sales emails and gives social cuts a source. Add a product demo for the task prospects ask about most, then a customer story video once a client is happy to speak on camera. Brand films and campaign films work hardest once buyers already understand what you sell.
Choose animation for anything invisible or procedural, such as data flows, security layers or a sequence of steps. Choose live action when a real face makes the message believable, as in customer stories and founder films. Many strong B2B videos combine the two, with a person on camera and animated overlays that explain the product.
Most projects run three to five weeks from kick-off to final delivery. A single explainer moves faster than a launch campaign with a hero film and cutdowns. We set the schedule at discovery, ask for your input at script, storyboard and first animation review, and flag risks early so the delivery date holds.
Yes. We plan language versions at the brief. Scripts are translated and reviewed by native speakers, voiceovers are recorded with local talent under remote direction, and your team in each market signs off before animation or recording starts. English masters carry burned-in English captions, and translated subtitles are delivered as separate versions.
Yes. Our portfolio holds explainer videos, product walkthroughs, brand films and event films for fintech, healthtech, cyber security, consumer tech and business services companies, and you can filter it by industry and video type. For the thinking behind specific projects, read our B2B SaaS explainer video examples and our client stories in Resources.
Tell us what you are building. We reply within one working day.
